Renée Greco
Senior Integrated Producer

I'm a Senior Integrated Producer with 8+ years building the systems, teams and campaigns that make great creative actually happen — brand-side, at scale.

Leading full-funnel productions across 30+ markets, managing up to €10M in campaign budgets, embedding AI workflows and drive content excellence from concept to delivery.

I combine operational rigour with a genuine love for creative — I care deeply about the work, the people making it, and the brand it serves.

What I bring to the table:

- Production Leadership: End-to-end campaign delivery across all 360° channels — cinema, TV, digital, social, OOH, print, retail, CRM and events.
- Budget Management: Tracked and stewarded €500K to €10M+ in campaign budgets, from PO/SOW creation to procurement governance and ROI reporting.
- Agile and sprint operations: Pipeline design, backlog prioritisation and sprint planning for teams delivering 100+ projects a year across multiple markets.
- AI-Accelerated Workflows: Hands-on integration of AI tools into production pipelines to reduce turnaround time and scale localisation at pace.
- Cross-funtional Leadership: Aligning 20+ agencies, creatives and market teams across 30+ countries — from brief through to final asset delivery.
- DAM & CMS Governance: Content Hub, Censhare, Plan View, Monday. com, Figma, Frame.io — structured and governed asset systems to support multi-market content operations.

“Journeysof Time” Campaign for Airstrait : I led end-to-end integrated production for the ‘Journeys of Time’ creative platform, launching an emotional storytelling campaign for Dyson Airstrait in Italy and scaling it across EMEA and the US. My responsibilities included briefing, talent and crew management, location scouting, asset delivery, agency coordination, and budget oversight for TV, social, digital, D/OOH, retail, .com, and CRM channels. The campaign surpassed all expectations, driving significantly higher impressions, clicks, and sales on dyson.com compared to traditional CGI-led global launches.

“Journeys of Time” Campaign for Airstrait.

“Journeys of Time” Campaign for Airstrait.

“Journeys of Time” Campaign for Airstrait.

AC Milan x Dyson Audio Ontrac Launch: Partnered with AC Milan to launch the Dyson OnTrac™ 'Rossoneri’s World' campaign, positioning the headphones as an immersive gateway into players’ inner worlds. The campaign aimed to boost 571H fashion credibility, accelerate desirability, and connect Dyson to the lifestyle of millions of football fans.

Led end-to-end campaign production and strategy, shaping creative direction and overseeing asset creation, localisation, and cross-platform rollout. Coordinated internal teams and managed all facets—media, PR, digital, and retail—ensuring cohesive and resonant storytelling across Dyson’s and partners’ channels.

IMPACT: Campaign localised and activated globally across AC Milan’s platforms: 13M Instagram followers, 450M fans, and 75K match attendees.
Doubled Dyson Italy’s CRM base and reinforced brand relevance with Millennials and GenX.
Delivered strong lift in awareness and desirability with £350K investment and global usage rights.

Zalando x Dyson Beauty Range EMEA Campaign

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I led full production for the Zalando Partnership in 2025, managing every phase from initial brief and talent scouting to the shoot, post-production, asset rollout, and localisation across EMEA. My role ensured seamless delivery of print, digital, and social content tailored for market needs. The campaign exceeded forecast targets, achieving over 500,000 units sold in less than six months, proving the impact of strategic production and market-driven execution.

Zalando x Dyson Global360 Campaign :
I led full production for the Zalando Partnership in 2025, managing every phase from initial brief and talent scouting to the shoot, post-production, asset rollout, and localisation across EMEA. My role ensured seamless delivery of print, digital, and social content tailored for market needs. The campaign exceeded forecast targets, achieving over 500,000 units sold in less than six months, proving the impact of strategic production and market-driven execution.

AW RE Launch EMEA 2024 Led campaign production and strategy, overseeing creative direction, pre production ,shoot, production, post-production, localisation, and trafficking, plus cross-channel rollout. Coordinated teams across digital, social, media, PR, and retail to deliver seamless 360˚ execution.

I led the 2025 Hairdryer Education campaign, focusing on educating audiences about our latest SS R and Nural hairdryers and their advanced technology. The strategy integrated 605M retargeting with the HD blockbuster campaign to maximize efficiency and boost scalp health messaging, creating fresh value for the 605M range. We highlighted key innovations, convinced consumers to prioritize scalp care, and drove strong awareness for SS Nural, successfully supporting and achieving sales targets.