“The Journeys Of Time” Campaign.
”The Journeys of Time” Campaign.Dyson x Vogue Arabia. Shot in Dubai 360 Stills and video production. St. Valentine Campaign x Beauty Range Red Velvet colourway. I led the production of the 2025 St Valentine’s campaign, designing impactful visuals with limited budget by collaborating with Brooklyn-based illustrator Kim Salt. Our strategy centered on rich, eye-catching illustrations to showcase Dyson’s limited edition colourways and promote healthy, beautiful hair for all types. Despite resource constraints, the campaign achieved outstanding ROI, bringing the message to life through bold, diverse, and confident imagery that resonated across our target audience and platformsGlamour Partnership with Riccardo Simonetti famous influencer in DACH.“Deboss your initials” Project x EMEA . Led full production, concepting, shoot, post production and localisation. “Deboss your initials” Project x EMEA . Led full production, concepting, shoot, post production and localisation. EMEA Gifting Campaign 2025.V16 Piston Animal 360 Campaign across interactive Media platforms.Elle and Vogue Partnership stills and video shoot for Spain and EMEADouble Page Spread print production. Promo campaign productions—tactical activations designed to drive sales across SEE, THINK, and DO funnel strategies. By using strategic creative elements, such as targeted background changes for seasonal promos and specific product crops, we minimized creative fatigue and ensured assets fit local market needs. This approach allowed us to adapt for regions like Australia, where winter is hot, delivering relevant campaigns and strong sales results across diverse markets.I led full production for the Vogue Germany x Dyson advertorial campaign, overseeing video shoots, stills, and creative for both print and digital magazine assets. The campaign, centered on trending hair looks and “Like Mother, Like Daughter,” featured multiplatform content—including Instagram, TikTok, and interactive modules on vogue.de. My role included coordinating all shoot logistics, creative direction, and talent management, driving reach, engagement, and traffic across social and digital channels. The project delivered strong visibility, video push, and amplified brand storytelling through Vogue's editorial network.
Led stills and video production of Vogue x Dyson parternership pushing Supersonic R, AW, and Chitosan formulations.
Challenge
Leverage NPD launches and create some additional content to explain the product and usage and some additional buzz and local relevancy.
Approach
The campaign has been broadcasted on both Vogue and Dyson's channels. This is a THINK and DO activation across Social and Web, and OOH.
The concept ‘A Day in the Life’, follows a Vogue Beauty Director through a busy working day of editorial inspiration, look changes and preparations for an evening event... Here is where the Dyson products are being promoted for their versatility and superiority.